When are the best opportunities to contact a fashion editor? What is the best way to invite them to events

Fashion Editors are extremely busy people and they, like everyone else, hate their time wasted. Before you pitch to an editor ask yourself: is this “news worthy”? If I read about this in a magazine, as a regular reader, would I be interested in what is being said? If the answer is no, wait until you have something newsworthy to say. Events, new product launches, new developments or partnerships, all could be news worthy. When creating an event for your brand it is important to stand out and develop a theme with the event that will associate the brand with its brand personality and remain in the minds of the editors. For instance eco-friendly companies can partner with yoga studios, organic restaurants, organic beverages, etc to make the event more interesting and more appealing for editors to cover. As far as inviting editors to these events; send an evite then follow-up with a phone call to make sure they received it. An evite is just as effective as sending a personal invitation but the benefit of skipping the traditional route is you save yourself extra postage fees and the environment at the same time.