Reporters and editors are jumping ship to play in the PR sandbox. For the publicists out there that have no idea what they’re doing- how to write a successful pitch, and how to appropriately follow up without being annoying, this should be cause for concern. After all, it only makes sense that a reporter- who knows what works and what doesn’t- would come over to PR and be far more successful than most who’ve been doing this for a while.
Over the past 3 years I’ve been lucky enough to serve as the local shopping expert on my CBS affiliate, and most recently as Fashion Editor for Town Magazine.
The lessons I’ve learned from being on the receiving end of pitches have been invaluable.
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