Tuesday, November 29, 2011

Lord & Taylor CEO Brendan Hoffman

sat down with The High Low to discuss these and other social media strategies the 5th Avenue shopping staple has implemented in the last year and a half. Most interesting to note are the ways in which the department store is seeking to close the gab between online and offline activities, such as a prom event in-store that connected with a Facebook campaign.

No comments:

Post a Comment